Privacy Policy

Last Updated: July 16, 2026

At Bayview Therapy, we respect your privacy and are committed to protecting the personal information you share with us through our website, contact forms, phone, email, and text messaging.

This Privacy Policy explains how we collect, use, share, and protect your information when you interact with Bayview Therapy, including the analytics and advertising technologies we use on our website.

Information We Collect

We may collect personal information you voluntarily provide to us, including:

• Name

• Phone number

• Email address

• Preferred office location

• Service interest

• Information you submit through our contact, inquiry, intake, or appointment-request forms

We also automatically collect certain technical and usage information when you visit our website, including browser type, device type, operating system, IP address, referring website, pages viewed, links clicked, time spent on pages, and general geographic location. This information is collected through cookies, pixels, tags, and similar technologies described in the "Analytics, Advertising, and Tracking Technologies" section below, and is used to operate, secure, analyze, and improve our website and our marketing.

How We Use Your Information

We use the information you provide to:

• Respond to service inquiries

• Help schedule appointments or consultations

• Match prospective clients with therapists or services

• Follow up regarding requested services

• Send operational or customer care communications

• Measure and improve our website, services, marketing, and communication processes

• Understand how visitors find and use our website, and measure the effectiveness of our advertising

We do not sell your personal information, and we do not use information you submit through our forms for third-party advertising.

Analytics, Advertising, and Tracking Technologies

Our website uses analytics, advertising, and measurement tools provided by third parties. These tools use cookies, tags, tracking pixels, web beacons, and similar technologies to collect information about how visitors interact with our website. The tools we currently use include:

• Google Analytics (GA4) - website traffic and usage analytics that help us understand how visitors find and use our site.

• Google Ads and Google conversion tags - used to measure the performance of our advertising and to understand which ads lead visitors to contact us.

• Google Tag Manager - a tag management tool used to deploy and manage the tags and scripts described in this section.

• Meta Pixel (Facebook and Instagram) - used to measure the performance of our advertising on Meta platforms and, where applicable, to show relevant ads to people who have visited our website.

• Wix analytics - built-in analytics provided by our website platform, Wix.

These third-party providers may collect information such as your IP address, device and browser information, pages you view, and actions you take on our website, and may set their own cookies or identifiers. This information may be used by Google and Meta in accordance with their own privacy policies, including to measure ad performance and, in some cases, to show you advertising on other websites and platforms (sometimes called "retargeting" or "remarketing"). We do not control how these third parties use the information they collect through their technologies.

We take reasonable measures intended to prevent information you submit through our forms, including any health-related information, from being captured by these analytics and advertising tools. We do not knowingly transmit protected health information to Google, Meta, or other advertising or analytics providers, and we do not permit these providers to use any such information to build profiles about you for their own purposes.

Your choices regarding these technologies:

• You can adjust your browser settings to refuse or delete cookies, though some features of our website may not function properly if you do.

• You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.

• You can manage Google ad personalization at adssettings.google.com.

• You can manage Meta ad preferences in your Facebook or Instagram account settings under Ads.

• You can opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

Text Messaging and SMS Communications

If you provide your phone number and consent to receive text messages from Bayview Therapy, we may send SMS messages related to:

• Appointment reminders and confirmations

• Scheduling and appointment coordination

• Your inquiry for services

• Therapist matching and intake follow-up

• Customer care and operational follow-up related to requested services

• Reengagement outreach if you previously contacted us about services but have not yet scheduled an appointment

Message frequency varies. You may receive up to 5 messages per month depending on your engagement with our practice. Message and data rates may apply depending on your mobile carrier and plan.

You can reply STOP at any time to opt out of text messages. You can reply START to re-subscribe or HELP for assistance. You may also contact us at (954) 391-5305 or email dr.kate@bayviewtherapy.com to opt out.

Consent to receive text messages is not a condition of purchase or receipt of services.

Mobile information, including phone numbers and SMS consent, will not be shared, sold, or disclosed to third parties or affiliates for marketing or promotional purposes.

Bayview Therapy complies with the Telephone Consumer Protection Act (TCPA) and all applicable federal and state regulations regarding electronic communications. For full SMS terms, please see our Terms & Conditions at bayviewtherapy.com/terms-and-conditions.

Form Submissions and Protected Health Information (HIPAA)

Some of our website forms allow you to submit information related to your health, mental health, or the services you are seeking. We treat information submitted through these forms as confidential.

Where the information you provide constitutes protected health information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA), we handle it in accordance with HIPAA and our HIPAA Notice of Privacy Practices. We use trusted service providers to help operate our forms, communications, scheduling, and records, and where those providers may handle PHI on our behalf, we enter into Business Associate Agreements (BAAs) requiring them to safeguard that information as required by law.

We do not sell information you submit through our forms, and we do not share it with third parties for their own marketing purposes. We do not use protected health information for third-party advertising, and we do not disclose it to advertising platforms. Information submitted through our forms is used only to respond to your inquiry, coordinate and provide services, and communicate with you, or as otherwise permitted or required by law.

Please note that our website forms are not a substitute for secure clinical communication, and you should avoid including more detailed health information than is necessary to request services. For clinical matters, we will direct you to a secure, HIPAA-compliant channel.

How We Protect Your Information

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. All sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information. We take reasonable administrative, technical, and organizational measures to protect the personal information submitted through our website and communication channels.

However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

How We Share Information

We may share information only as needed to operate our business and provide services, including with trusted service providers that help us manage communications, scheduling, website operations, analytics, and advertising, as described in this Privacy Policy. Where these providers may handle protected health information on our behalf, they do so under Business Associate Agreements as described above.

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties for their own marketing purposes. This does not include website hosting partners, analytics and advertising providers, and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep the information confidential or, where applicable, comply with the terms of a Business Associate Agreement.

We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

We use cookies (small files transferred to your computer through your web browser) to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies, tags, and pixels to compile aggregate data about site traffic and site interaction and to support the analytics and advertising activities described above.

We also use trusted third-party services that track this information on our behalf, including Google Analytics, Google Ads, Google Tag Manager, and Meta Pixel.

You can choose to have your browser warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser settings. If you disable cookies, some features of our website may not function properly.

Third-Party Links

Our website may contain links to third-party websites or services. Bayview Therapy does not control and is not responsible for the content, privacy policies, or practices of third-party sites. We encourage you to review the terms and policies of any third-party site you visit.

Your Choices

You may contact us at any time to:

• Request updates or corrections to your information

• Ask questions about how your information is used

• Opt out of certain communications

• Opt out of analytics and advertising tracking, as described above

• Request that we stop sending text messages

To stop SMS messages, reply STOP. For help, reply HELP. You may also call (954) 391-5305 or email dr.kate@bayviewtherapy.com.

California Online Privacy Protection Act (CalOPPA)

In accordance with CalOPPA:

• Users can visit our site anonymously

• Our Privacy Policy link includes the word "Privacy" and can be easily found on our website

• Users will be notified of any privacy policy changes on this Privacy Policy page

• Users are able to change their personal information by emailing us

Do Not Track: Because there is no consistent industry standard for responding to "Do Not Track" (DNT) browser signals, our website may not respond to DNT signals. You can, however, limit tracking using the cookie, analytics, and advertising opt-out options described in the "Analytics, Advertising, and Tracking Technologies" section above.

Children's Privacy (COPPA)

Our website is not intended for children under 13 to independently submit personal information without parent or guardian involvement. We do not specifically market to children under 13. If you believe a child has submitted personal information inappropriately, please contact us so we can review and remove it if appropriate.

CAN-SPAM Act

In accordance with the CAN-SPAM Act, if at any time you would like to unsubscribe from receiving future emails, you can email us at dr.kate@bayviewtherapy.com and we will promptly remove you from all correspondence.

Fair Information Practices

In order to be in line with Fair Information Practices, should a data breach occur, we will notify users via email within 7 business days.

We agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law.

Updates to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised effective date.

If you have questions about this Privacy Policy or our communications practices, please contact:

Bayview Therapy 1776 N Pine Island Road #318 Plantation, FL 33322

Phone: (954) 391-5305 Email: dr.kate@bayviewtherapy.com Website: bayviewtherapy.com

Additional Locations:

• Coral Springs, FL

• Fort Lauderdale, FL

For full SMS/text messaging terms, please see our Terms & Conditions at bayviewtherapy.com/terms-and-conditions.